SURE! WHY NOT?

A great friend, mentor, and one of the best leaders I know is a role model in inspiring action. His name is Brian Kibby. He approves investments faster than anyone I know (often on the spot), he leaps into action as soon as he sees opportunity, and he keeps his team moving much faster than most in the world of business.

What’s Brian’s secret? He comes from a place of “Sure! Why not?” In other words – he is looking for reasons to act, rather than reasons not to act. Is this risky? It’s not nearly as risky as not acting this way, lest your competitors and your customers will literally pass you by.

Too often, when we do not have 100.00000000% of the information that we could theoretically get our hands on, we put off decisions that present even the most microscopic amounts of risk. We “thoughtfully” delay decisions in the spirit of doing even more research and analysis, when all that we really need to make the call is readily available – guts and instincts. To no surprise, we often end up making the same decisions days, weeks, or even months later…only to have slowed our teams down and wasted the most precious of resources – time.

If you think this does not apply to you, it does. We all hesitate…all the time.

The most common of hesitations occurs when new ideas and suggestions of trying something completely different arise. We are naturally wired to resist and ask countless questions before trying something new. But the best (and most motivational) approach is to ask just a couple of questions…and then surprise the person with a simple response – “Sure! Why not?”

Try my “Sure! Why not?” recipe the next time you are presented with a new idea:

  1. Ask a series of questions to develop your understanding of the idea, but ask them in the spirit of looking for reasons to approve action.  Try this – “Wow!  This sounds really interesting.  Let me make sure I fully understand.”
  2. Add at least one idea of your own to make the original idea even better.  Try this – “Yes, and we could even do…!”
  3. Say, “Sure! Why not?”
  4. Reward their courage by challenging them to quickly (within one week) formalize a plan for your review, to including funding, timeline, anticipated revenue/savings, etc.
  5. Provided the proposal makes sense, approve it and challenge the person or team to take full ownership of driving the idea forward with your full support.

Embrace “Sure! Why Not?” and you’ll be surprised at not only what you see in the form of innovation, but by the overall sense of excitement and entrepreneurial spirit you quickly build in your organization.

Repeat after me…

Sure! Why not?

Sure! Why not?

Sure! Why not?

Now – go looking for ideas and use these three simple words as often as possible.  Your team, your customers, and, ultimately, your shareholders will thank you for it.

Lead. Courageously.

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I am the Chief Sales Officer at McGraw-Hill Higher Education. More
     
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